What is the primary purpose of data privacy in an organization?

• A. To enhance employee performance
• B. To protect personal and sensitive information from unauthorized access and use
• C. To improve customer service levels
• D. To ensure compliance with financial regulations

Answer: (B)

The primary purpose of data privacy in an organization is to protect personal and sensitive information from unauthorized access and use. This is crucial as organizations handle vast amounts of data that can include sensitive personal information, financial details, and other types of confidential data. By implementing data privacy measures, organizations safeguard this information from breaches and misuse, which can have serious implications for individuals and the organization itself, including reputational damage, legal consequences, and financial losses.

Moreover, strong data privacy practices help build trust with customers and employees, as individuals feel more secure knowing that their information is being handled responsibly and ethically. This foundational aspect of privacy is essential in the modern digital landscape, where data breaches and identity theft are prevalent threats.

While enhancing employee performance, improving customer service levels, and ensuring compliance with financial regulations are important organizational goals, they do not encompass the primary aim of data privacy, which centers specifically on the protection of sensitive information.